A website acts more like a face that introduces your company to a wide range of audience and helps establish an impactful brand. With a remarkable website, you have all the power to connect with your prospects and assist them in finding solutions to their problems through your product or service.
Practically, everything I said above is achievable. But technically, there are a lot of factors that need to be considered. And, designing forms is certainly one of them.
Without having reasonable forms on your website, you can’t convert your prospects into potential buyers. So, this area should be given equal significance, and therefore we are going to share some best practices of designing forms, so that you can have maximum opportunities for massive conversions.
- The Easier It Is to Read, The Better Response It Receives
The moment a visitor lands at any website of his interest, he scans it thoroughly to figure out how he is going to be benefited.
Fortunately, he treats forms the same way. It is due to the reason you have to be extra careful while working on the readability of a form. It has to be easy to understand and that could be done by using a sensible color combination and a perfect use of CTAs.
- Exclude Every Non-Essential Field
Don’t make things complicated for your prospect. He already has a problem and the reason he is scanning your website is to find a sensible solution. Too much fields on any of your forms can be one of the reasons of his distraction.
Instead of pissing him off, provide him with a smooth experience by excluding all non-essential fields. As this way, connecting with you will be a lot easier for him.
- Avoid Excessive Typing
Since the number of people who use internet on mobile is increasing, smart business individuals and marketers need to make sure that the forms they have designed are not asking their customers for excessive typing.
- Try Vertical Format
A vertical form is always handy because it displays all the information without scrolling from top to bottom. Using this type of form style can assure an amazing user experience because he would not have to scroll down or go to the next page for grabbing more information.