In the past few years, brands have evolved from more than using the right font and choosing the right color scheme. They have changed to be more in line with the customer’s expectations, making them part of the mission or values of the brand. This is why brands can be seen interacting more and more on social media and all. We have compiled a list of what way the branding trends will go and what to expect from it.
1. Focus on Brand Experience
There will be more focus on brand experience than just projecting a particular lifestyle or image but will become more and more about interaction with the customers and would be focused on creating on an impersonal relationship with the customers.
2. Single Page Websites
A growing trend has been that of a single page website where, as you keep scrolling down, more and more content keeps getting populated for a really long time. Our advice is that you should avoid it for two reasons. Firstly, it will affect your SEO because everything you do will be on the same page which will do nothing more than confounding the search engines. Secondly, it might make you lose impatient users or those with slow internet connections.
3. Fill the Expectation Gap
Brands that will be able to predict and articulate themselves around the real expectations of the customers will be the successful ones. This also provides a window for the brands to entertain the customers, engage with them positively, and thus profit from their trust.
4. Rules of Social Media Engagement are Changing
Engagement used to be measured in likes and tweets. No more. Rules of engagement on social media have changed more towards how well your customers perceive your brands and how in-line you are with their thoughts and values. In other words, if they perceive you as trendy and entertaining, you have won the engagement battle.
5. Get on Board with Bing
Time to invest in Bing advertising is here. Now, Bing is not going to replace Google. It is actually far from it. But with Windows 10’s Cortana, a Siri-like app, having Bing as the default search, you can expect more traffic.
6. Mind Your Brand’s Emotional IQ
In order to connect with your customer base better, your brand must stand for something deep and meaningful. It should connect with your customer on an emotional level and speak to them personally. An example of such a campaign is Coke’s “Share a Coke With..” campaign.
Feature Image Courtesy of: http://ipoint-tech.com/