In this digital era, it is merely impossible for your brand to mark its presence on the internet without having a remarkable website. Because, a website is the most significant online channel that introduces you to a wide range of audiences, signifies your products/services and provides you ample of opportunities to make your presence felt.
And when it comes to a website, homepage works as a backbone that makes or breaks your first impression towards a visitor. But unfortunately, a lot of brands are not doing justice with it. Therefore, we thought to pen down some key elements your brand’s website homepage should have to grab attention.
Read all of the below mentioned elements carefully because after incorporating them, you will realize a drastic boost in terms of user engagement and conversion optimization.
- Workout a Great Headline
What is that first thing you do when you visit any website with a purpose?
Well, naturally you read the headline, right? Because it allows you to identify whether the brand is a good fit to your needs or not.
Similarly, apart from putting immense focus on the design phase, you also need to make sure that the headline of your homepage clearly addresses the prospects.
Trust me, this particular aspect will certainly create a good first impression of your brand.
- Easily Understandable Navigation
No matter how incredible and dynamic the web design looks, if it frustrates users because of its poor navigation, all your efforts will be go in vain. So, take your time, plot a completely user-friendly navigational structure for your website that not only lands visitors to the desired pages, but also enhances the conversion process.
- Show Them What They Are Looking For
Your audience should easily get what they are looking for. In short, it is your responsibility to make their buying process smoother than they ever thought it to be.
To do this, use your calls-to-action wisely and redirect them with the respective landing pages, so that when a potential customer hits that link, he lands at the appropriate page to proceed things further.
- Highlight Your USPs
What distinguishes you from others?
Once you identify that aspect of your brand, highlight it on the homepage of your website in the best way possible. As this way, people will have a genuine reason to consider your brand.