The goal of every business is to increase their worth, which is their primary focus is to earn a profit. The purpose of creating a website for a business is essentially the same as their overall goal, i.e. to gain leads or sales from it. However, getting sales or leads from a website is not just about how good your marketing tactics or products are. It is also about how good your website is for targeted users and how well it relates to their needs. This can be ensured by working on two main things: design and content. Continue Reading →
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What to Look for When Hiring a Design Agency
Having an in-house design team is a great way of getting things done the way you want and when you want while also having a complete control over the resources. However, hiring a team of in-house designers is not that easy. Apart from finding the right talent, you also need to pay the salary, even when there is a little work to do. This is why some businesses cannot afford to hire an in-house team because they would rather invest that money in core business operations. This is a common practice for startups and small businesses. Instead of hiring an in-house team, they hire a design agency Continue Reading →
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Steps in a Designer’s Workflow
When you are working for an agency as a web designer, there are some goals and a tough deadline to meet. You have to work under the constant pressure of getting things done professionally in a given time frame. When things go awry, it results in missing the deadline. This is why you need to be prepared for the worst and manage your work and time efficiently. This is where you need to organize yourself and your way of work so you can get things done as planned within the given time frame without compromising the quality. This is where a workflow comes in. Continue Reading →
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3 Vital Brochure Designing Tips
Marketing is an important function of any business. These are marketing activities that bring in new customers and help retain existing ones. Since marketing is critical for the growth of any business, it makes sense why businesses are prepared to invest in it so heavily even if it means going in a loss for a short time.
There are a lot of ways to market a product. From traditional methods, like TV commercials to digital methods, like social media marketing, most of the channels of marketing require businesses to pay some heavy cost. However, there are also certain marketing methods that are not really expensive, but they are still effective.
One of the traditional way of marketing, that been around for centuries, is brochures. Continue Reading →
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Essential Steps to Character Designing
Designing a character is a tricky task. It requires great detail and focus. If you are designing an existing character, it won’t take a long time because you have all the details available. However, when it comes to designing a character from scratch, with no reference or details, you have to put in extra efforts and long hours to complete it. Continue Reading →
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Techniques for Branding in UI Design
Branding is not just about marketing, advertising or designing a logo. Branding is more about how your brand communicates with the audience or how your audience interacts with your brand. Each point of interaction with the brand is how you create a unique perception of your customers about your brand. Therefore, branding is an ongoing process that starts at the start of your company and continues until your product is dead. This is why it is important to work on improving the experience of your customers whenever and wherever they interact with your brand, whether they are in your store or visiting your website or using your mobile app. Continue Reading →
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3 Tips to Create Timeless Logo
For a brand, a logo is more than just a piece of graphic design work. It is an identity, a symbol or a visual element through which their customers recognize the brand. For a brand, logo design is perhaps the most important part of brand identity. Since it is the brand’s identity, a logo design needs to be distinct and memorable. Continue Reading →
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Easy Tips to Design Custom Icon
The recent trends in graphic designing have seen more focus on designs instead of text. Typography in design is still important, but designers are limiting the use of text in their designs. They only use typography to convey the most important textual information that cannot be illustrated through some design. For example, to show a discount offer, designers have to use text to convey the discount amount or percentage. Continue Reading →
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Tips to Design Video Game Characters
People like video games that are engaging, part of which is due to the interesting characters these games have. These characters have distinctive features and design, which make them memorable and popular. Some of the popular video game characters, like Mario, Link, Geralt and others, all have this in common. Their character design is unique and relevant to the world they belong. Continue Reading →
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Understanding Responsive Logo Design
A logo design is not a brand and a brand is not a logo either. Rather, a logo is an identity of your brand, which is made up of a symbol, typography, and colors. Just like your identity never changes, brand identity remains consistent as well. There may be few changes to a logo design, but the essence of the original logo design always remains in the redesigned version.
A logo design doesn’t get revamped frequently. It only gets revamped when there is a major change in the brand or the design trends. One such trend that caused many brands to redesign their logos is a responsive design. Continue Reading →