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3 Most Popular Design Languages

By • On • In Design Articles

When it comes designing, one of the basics is consistency. If you are creating a digital product, like a PaaS or an OS, there is a need to ensure consistency in design throughout the system. For example, the color of CTA, typography styles, shapes and other visual elements must be in a perfect harmony throughout the system.

To ensure this consistency, the companies come up with their own design language or design guideline. A design language guides a designer in creating a design that is consistent in look and feel by using same colors, shapes, textures, patterns, etc. Continue Reading →

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4 Tips to Design Mobile UI

By • On • In Design Articles

Since mobile devices have become the most popular platform for browsing the internet, it has become necessary to create websites that are mobile friendly. If your website is not optimized for mobile, then the consequences could be increased bounce rate, low avg. session duration and low conversion rate. Low conversion rate means that your business will be affected in the long run unless you do something to fix.

To make your website mobile friendly, before starting with any technical stuff, you must start with the design. UI design is at the core of creating a website that is optimized for mobile users. Here are some tips to get you started. Continue Reading →

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5 Best Tools for Illustrations

By • On • In Design Articles

The illustration is the latest trend in graphics and web designing. We have seen many modern day websites that have incorporated Illustrations in one way or another. Some website show how their product works using animated illustrations, while others simply use them for decoration. So why use Illustrations?

Illustrations are simple and lightweight. Instead of using stock photos that don’t exactly reflect your product or service, you can create illustrations that perfectly represents your offer.

To create illustrations that are perfect for your website, you need the right tool. Here are some tools that are popular with illustrator these days. Continue Reading →

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History Behind Famous Logos

By • On • In Design Articles

A logo design is more than just a piece of graphics work. It is an identity of a brand, hence corporate identity or brand identity. A logo is a brand equity that is built over time. It takes years for a $100 logo to become an equity worth of million dollars.

Over time, some brand logos changed slightly while others remained the same. Some of these logo designs that have been around for so many years or decades have a really interesting background. In this article, we have included some of the famous logos and the history behind them. Continue Reading →

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4 Best Tools for Wireframing

By • On • In Design Articles

To turn your ideas into reality you need some sort of plan. This basic principle also applies in web designing. All great designs started with simple sketches and wireframes, whether it was Nike logo or Facebook UI.

Wireframing is an important part of a designer’s workflow. Before you even think about what color to use and what tool to use in Photoshop, you start sketching rough ideas of your design. To create a design that aligns with your client’s requirements, you need a direction, which you get by creating wireframes. Wireframes are just like blueprints. The purpose is to create a basic structure of a design. Continue Reading →

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How to a Market a Design

By • On • In Design Articles

For a graphic designer, turning ideas into creative works is a like breathing…it just comes naturally. However, when it comes to marketing their personal project just to earn some recognition and maybe few bucks, they are helpless and often hopeless. Since they are not marketers, but designers, marketing their own design is obviously going to difficult for them unless they hire a professional, but no one is going to do that for their personal projects.

Here, we have laid out some helpful tips for designers to market their own designs without getting help from any professional. Continue Reading →

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Brochure Design Tips for Effective Marketing

By • On • In Design Articles

The ultimate aim of every business is to sell their product or service to another business or directly to customers given that competition exists. With the passage of time, consumer preferences and tastes change and manufacturers have to identify those changes instantly to meet consumer demands at all times. As they bring slight changes to their products or services, they need to convey those changes to the targeted audience to not only maintain but improve current sales. So how do they convey it?

Keeping the digital media aside, one of the most popular and effective forms of marketing and product awareness is a brochure. Continue Reading →

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Does Your Business Need a Logo or Brand Identity?

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What is a logo?

One thing that you need to clear is that your logo is not your brand. It is a design that conveys your company’s type. It is one of the most critical tools to advertise your company and gives your company the identity that instantly attracts the potential customers.

What is Brand Identity?

Brand identity is the worldly perspective of your company. It delivers the business’ aims, promises, values, and message and helps to differentiate you from your competitors. It is a reflection of everything you are.

Logo vs. Brand Identity:

A logo is only a symbol that represents your company whereas a brand identity is much more than that. Brand identity will set forward a set of outlined visuals and guidelines regarding the company’s personality.

Which one does your business need? Continue Reading →

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Importance of Typography in Designing

By • On • In Design Articles

Designing has been a crucial part of branding for a very long time now but the trends are changing constantly. Creative agencies are trying their best to remain up-to-date with the changing trends to fulfill the designing needs of brands. One extremely important feature in designing today is typography because it apparently gives meaning to a logo or any other design.

While it is true that the content quality matters but when it comes to design, typography plays a greater role than the content itself. Imagine you prepare a presentation with exceptionally well-researched data but the slides are dry and unattractive. It ruins the experience for viewers!

Before we move on to the role of typography in design, let us distinguish between two main features of typography Continue Reading →

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4 Ways to Transform Your Design Ideas Into Reality

By • On • In Design Articles

Creativity is to bring ‘out of the box’ ideas to life. Many great designers face the challenge of creating something unique and praise-worthy. However, individuals with little or no experience of professional designing will experience a hard time with such tasks as they are ‘newbies’ in the field.

Sometimes, all they have is a chaos of jumbled up ideas which are hard to implement. They are not able to get the right ‘push’ or motivation to transform the raw concepts into reality. However, ideas are the first step to create something unusual. Here are some tips to help you transform your concepts into reality. Continue Reading →