Businesses use logos in order to solidify their brand image in customers’ mind and to increase brand recognition. A logo can be a pointer of quality and merchandise of the company or brand it represents.
Many studies have been done over the last few years in order to explore into the costumer perception of logos to find out which qualities make a logo more attractive and memorable in a costumer’s mind. Continue Reading →
Attracting customers and driving sales can be a challenging task when operating a physical retail business. In order to do that, it is vital that you stand out and get noticed by your potentials, so you have a better chance of changing them into customers. Creating a creative and effective signage is the first step in getting noticed. Continue Reading →
Like the selection of your logo or the color scheme on your website, typography also plays an integral role in making the right impact on the readers. A bad typography would fend off the readers from going any further, while a great typography can hook them right from the header of your web page or brochure for that matter.
Typography isn’t something that you can simply use on any material without giving any thoughts to its key mechanics. To tell you the truth, there’s a lot behind the working of a good typography than meets the eye. Continue Reading →
As we’ve entered into the brand-conscious era, we’ve moved pass the point when basic information on a company’s stationeries would suffice. Today, companies have integrated their brand’s essence not only into their marketing collateral but stationery designs as well.
Regardless of how things are going paperless all thanks to the digital media, the need for business stationery can never be ignored. Therefore, it’s all the more important to have a company letterhead that reflects the company’s message, its serious attitude towards its brand. Continue Reading →
Logo is the most vital part of your company, and the foundation upon which the success of your brand’s branding partly depends. However at one point or another that logo of yours might need a makeover. Continue Reading →
Communication plays a key role in not just our lives, but also in our business. It is said that verbal communication makes only 10% of the entire conversation, while the rest is your gesture or expressions.
However, what many fail to notice, at times, is that that 10% of verbal communication plays an integral part in either taking your business down to the very bottom of a sinkhole or helping it emerge out of one, as victorious. Continue Reading →
Recently a London-based consultancy, Brand Finance, conducted a survey and made a list of top 100 countries that are strongest in terms of international image (strength) and value. Continue Reading →
As we all know, brand identity is what that allows the consumers to associate a brand with a professional entity. It also gives the exposure to the brand it deserves. Not only does it make a good impression on the consumer’s, but also remind them of the quality of the brand, its taste or feeling, whenever they see it on a billboard, wrapper, etc.
However, the potential of a logo isn’t limited to the aforementioned feats alone. Its impact can be magnified by adding different elements to it, say a touch of luxury. But why luxury, you may wonder? Continue Reading →
Logo designs need to be attractive, only! Is that what you’ve been accepting as true ever since you’ve embarked on your new venture? Sorry to burst your bubble, it isn’t true at all. Although appeal is what adds a level of professionalism to your logo, it doesn’t cover the other most important aspects of it. Continue Reading →
A brilliant Logo design is what that initializes your branding efforts and takes you to a road to success. Since it reflects your brand’s tone, mission and values, ensuring an appealing and effective brand identity is highly important.
However, finding the right brains that can conjure great concepts and produce attractive designs can often prove to be fairly difficult. The whole process becomes even more overwhelming if there is an overabundance of logo design services. Continue Reading →