Website designing can turn out to be a ridiculous job if the preference, behavior and needs of the intended audience are not taken into consideration. It can even become a nightmare if you’re doing everything yourself without any professional assistance.
Unfortunately, many brands and internet marketing specialists give extra importance to SEO (Search Engine Optimization), social media and other marketing tactics to drive conversions. In such a marathon, they actually forget to implement the right design principles which in turn affect the entire conversation plan drastically.
It’s just because of this reason we’ve shared some incredible design principles for you which will surely bring a big impact to the conversion rate of your website.
- Make Your CTA Standout From Rest Of The Content
Your CTA (Call-To-Action) should be used in an effective way to drive the expected results. However, it’s only possible if you are keeping it different from rest of the content.
The best thing you can do is put the CTA in container. Means, keep it highlighted so that anyone who wants to take further actions can recognize it clearly.
- Understand The Color Psychology
Colors matter when it comes to web designing. It’s the most crucial element that captivates the visitor’s attention and compels him to take actions. Therefore, in order to serve your audience well, you need to understand the psychology of colors.
- Make An Effective Use of Whitespace
If your potential visitors have to play hide and seek for finding the CTA, then all your efforts will be futile. So, in order to eradicate such a barrier it’s always good to incorporate whitespace.
After putting your landing page on whitespace, you will find a prominent change in the behavior of your website visitors and they will more likely to complete the conversion process with ease.
- Follow The K.I.S.S Formula
Yes, you have to follow the “keep it simple, stupid” formula for grabbing more attention.
With this, it doesn’t merely mean that you should restrict your creative approach. Rather, implement whatever you think is right, but keep it simplistically awesome. As this way, people will have many reasons to do what you actually want.