Have you ever wondered why a lot of brands sell exactly the same products but still survive in the market? There is competition between these brands and they tend to differentiate their products using multiple strategies.
Brand loyalty is a major determinant of total annual sales and market share for every brand but what is it that makes a brand memorable to customers and attract loyalty? Well, a business logo might not be the only one but it sure is one of the most important factors.
Therefore, businesses put a lot of thought and effort behind the idea of their logo design. A logo is the identity of a brand and given the fact that products are perfect substitutes of each other, customers would not mind opting for the substitute if there is no identity of your product, unless they are very particular about what they consume of course.
Following are some of the most crucial features of a business logo design that must be taken into consideration before asking a designer to create a logo for your brands:
- Simplicity is attractive
Fear of complications, at first sight, is a human nature. A logo is something that the customers will see once and decide if they would want to investigate the brand or product further. This means that your business logo should be as simple and easily understandable as possible so that it attracts and persuades customers to show interest in it.
By simplicity, we refer to simplicity in fonts and aesthetics used in the logo. Observe the design from the viewpoint of a customer and it will be easier to decide if this is the right logo for your brand.
- A logo speaks for itself
Logos that can introduce what the product has to offer or, in other words, convey the nature of a business to customers are usually the most attractive ones. Designers use various shapes and visuals to come up with such a logo which also makes it unique. The uniqueness of a brand’s logo is crucial given the amount of competition that exists in most of the markets. Customers do not have time to read about a brand and hence self-explanatory logos can attract a larger market.
- Color theme determines the success of a brand
One of the first things that come to mind after listening to the word “beauty” or “attraction” is a range of colors. Colors do not only refer to red, green and blue but black and white are also very useful when it comes to elegance. So, make sure that whatever the combination of colors you have opted for, it blends with your brand’s objective and signifies its identity with an impact.
Wrapping It Up:
These features will give a professional touch to your brand leading to a possibly larger market share and at least consistency in annual sales due to brand loyal customers.