Do you want to take your social engagements to soaring heights? Or, you may probably want to put your likes, retweets or re-blogging on steroids? Whatever the case may be, you can certainly make your social media profiles popular in your target-audience with cool yet meaningful graphic designs.
As the adage goes, “a picture says a thousand words”, your brand’s social profiles can’t make it to the limelight without astounding visuals. After all, human mind handles visual content 60,000 times faster than its counterpart, text content, says a research on Academia.edu.
What’s more is that it’s the age of the digital-natives- people who are born in the era of internet and social media, and due to their relatively short attention-span attracting them through traditional means isn’t that easy. Yet again, here attractive social profiles come into play, offering eye-catching messages that can improve users’ engagement on social profiles as well as business websites.
Now the question remains, “how visuals can be used to increase engagements on social profiles and ultimately bring more likes or retweets?”
Following are some essential ways that can be used to create an astounding online presence with attractive visuals.
Pick Out the Right Color Scheme
Choosing the right color palette plays an important role in making or breaking your brand. In case you don’t know, different colors exude different emotions. For instance, if you’re running a pizza store, the combination of black or red, white or red, or simply red would intensify the need of eating a scrumptious dish in your consumers. Likewise, a brand that seeks to build trust would use dark color like dark blue to do the magic. Therefore, color selection means a lot in visual branding. So, choose color that fits well with your company’s mission and values.
Choose Fonts Carefully
Some marketers have a tendency to go all out when it comes to fonts’ usage on company’s social page or website. Just like colors, different fonts work differently depending on the brand. For instance, if your brand inspires creativity, then a fun or cheeky font would do justice with your message. However, stick to only 2 to 3 fonts for your brand. You may use them on your social profiles like on cover, on image posts, etc.
Be Consistence across All Platforms
Consistency matters a lot no matter what type of business you’re running since it shows uniformity in your action, claims and values. Therefore, once you’ve decided on your color scheme and the fonts, use them together and keep the consistency across all the social profiles.
Have you tested these methods on your band’s social profiles? Have you noticed any significant results? Do share with us your results or opinions in our comments section!