Own a hotel?
Want to design a website that can offer an enthralling yet actionable user experience?
Well, congratulations, because not every hotel owner have similar thoughts like you. However, a remarkable user experience, especially through a hospitality website, is a big thing. And, to make it happen, you need to be technically sound.
You should aim to convert every legit visitor of your website into a potential customer. Practically, it is turning out to be an intimidating task because prospects are more sensible now and get attracted towards an offer that caters their needs in just the way they expect.
Therefore, keeping all such aspects in mind, we have jotted down some crucial elements that you should incorporate to your hotel website for an impressive UX design.
Let’s start with the first one.
How your users behave and what their expectations are should be a serious concern. Remember, they will be landing at your website after doing a thorough research, so your offers and overall web experience should be well enough to grab their attention.
From a home page to each of the landing pages, your website should make them feel comfortable and strike their emotions so that they can feel free to react positively.
- Cinemagraphs
Cinemagraph is not a new technique, but a fair option for taking your prospects to a fine journey that introduces them to your hotel. It is not an image or video, in fact it is just another format that showcases repeated glimpses of your hotel environment, which is an amazing technique to captivate attention of your travelers and give them a reason to explore more about your hospitality services.
- Simple Yet Flawless Booking Procedure
Once your lead is ready, you need to make sure that it completes his journey without distractions from your end. With this, it certainly means that you should work dedicatedly to design a flawless booking procedure, as this will be a significant step for converting leads into customers.
- Picking Right Slots for CTAs
Appropriate use of CTAs matters a lot when your website is based on online services. Because, these are the key elements that encourage a prospect to make his decision. It is due to the reason when working on CTAs make sure to write an eye-catching phrase and pick right slots that enhance the conversion rate of your website.