For a graphic designer, turning ideas into creative works is a like breathing…it just comes naturally. However, when it comes to marketing their personal project just to earn some recognition and maybe few bucks, they are helpless and often hopeless. Since they are not marketers, but designers, marketing their own design is obviously going to difficult for them unless they hire a professional, but no one is going to do that for their personal projects.
Here, we have laid out some helpful tips for designers to market their own designs without getting help from any professional.
Selling it in Design Markets
To market your design projects, the easiest method is to put it up for sale on design marketplace websites. Websites, like Etsy, CreativeMarket and Envato are some of the top names when it comes to graphic design marketplace. You put your design up for sale on these websites and just pay a small percentage of commission when it sells. These websites have millions of traffic, which means increases your chances of selling your design.
Social Media Marketing
Social Channels are powerful tools. All of us use it, day and night. You must have a Twitter, Facebook or Instagram account with lots of friends. You can use these channels to share your designs with your friends there, if they like it, they will share it with their friends as well. This sort of creates ripple effects.
Sharing on portfolio Sites
Websites like Behance, Dribbble, and Adobe Portfolio are used by designers and businesses around the world. Designers use it to showcase their skills and work and businesses use it to hunt talents and buy design works. So what are you waiting for? Create an account on popular Portfolio sites, share your design their and mingle with like-minded people. This is bound to get your work some recognition, some positive criticism and maybe make some money as well.
Blogging
If you think blogging is just for writers, then check out JustCreative, DavidAirey and Line25 blogs. These blogs are read by thousands of readers and they are maintained by designers. So, what’s stopping you from starting your own blog? Blogging is a great platform to share your experience and knowledge and along the way share your design works as well. You can also use your blog to showcase your own portfolio.
The key to successful marketing is to be in the right place, at the right time. If you are not using these marketing channels to promote or share your design, then you are missing the key element to successful marketing.