Blogging is no more about publishing a post, sharing it on social channels and creating backlinks to improve search engine rankings. In fact, it has now become an experience that nurtures a lead and converts it into a potential customer. And, blogging with WordPress, makes this entire process a little easier for bloggers who genuinely have no expertise in coding.
Therefore, if you have been practicing traditional blogging techniques, then it is the time to step ahead. With this, I certainly mean that you should work out a strategy to turn your blog into a brand that people can get connected with. A blog that can guide people to take actions.
For this, we have highlighted some key elements that will surely help you brand your WordPress blog.
- Design a Killer Logo
A logo is more like the face of your brand that represents its professional identity and distinguishes it from others. Similarly, your blog needs to have a logo that signifies a glimpse of what it is all about.
Unfortunately, majority of bloggers overlook this crucial aspect by considering it as an un-important element. You should not do that. Trust me if your blog doesn’t have a captivating logo to grab attention, your visitors won’t even bother to stick around.
However, if logo designing is not your forte, get in touch with a reputable logo design agency.
- Make a Smart Decision While Choosing a WP Theme
This is yet another extremely significant aspect that enhances your blogging experience and provides more opportunities to add user-friendliness.
Make sure to choose a WordPress theme that has the ability to portray all your strategized content in just the way you want. You can even opt for a customized WordPress theme by taking help from a reliable source. But, whatever steps you take, they must assure reader-centricity to avail results.
- Let Colors Enthrall the Readers
Believe it or not, but colors play an integral role in a web design. They become an essential factor to define a brand’s integrity and its commitment to the respective audience.
When working out a plan for using colors, it is important to come up with a color palette that can resonate with your brand’s corporate identity. As this way, an overall inclusive yet professional identity of your blog gets displayed.
- Attention-Grabbing Images
Well, we all know that images speak louder than words. So, keeping this inevitable manifesto in mind, you should use images that blend amazingly with the content of your blog and guide readers to grasp the information in a convincing way.