Creative designs tend to make a considerable impact on potential customers. However, what elements of creative designs do that magic isn’t related to appealing colors or patterns alone. There’s a whole psychology behind it that let you influence or manipulate the purchasing-decision of the consumers. And that magic isn’t limited to creative industries but extend far beyond to other realms as well, including the restaurant industry.
Ever wonder, why high-end restaurants make so much fuss over the presentation of the dish presented to the diner? It is because it is the eyes that take the first bite than the mouth. Yes, feasting the eyes before the bellies of the diners is the first goal of the chef. It not only revs up the growling belly of the diner but also make him drool over the meal even more.
So, if the presentation psychology work on meals, why not extend it to menu cards to attract the diner right from the moment he enters the restaurant? Here, creative menu cards come into the picture influencing the decision-making of the customer.
Impact of Creative Menu Cards on Restaurants Revenue
So, how creative menus can amp up any restaurant’s profit? For the sake of this blog’s length, let us take a look at the important factors.
- Creative menu designs harnesses the power of colors to influence the customers. Ever heard of color theory? It tells you that every color has a different characteristic or simply put a unique subliminal message that tend to influence the subconscious mind of the beholder. For instance the color red triggers the appetite of the diner, whereas the color blue tends to appeal to seafood-lovers.
- They make a strong first impression by reflecting the restaurant’s priority to excellence. Finely-designed and creatively-presented shows how much serious is the restaurant in maintaining excellence not just in their dishes but the overall dining experience of the customers.
- They examine customers’ scanning pattern of the menu and exploit it accordingly. Extending the above point, appealing menu cards maximizes the reading pattern of the diners by placing the expensive dishes at the prime spots and adorning it with luscious illustrations or pictures.
- Artistic menu cards use expressive descriptions to tease the diners’ taste buds. Can you feel the difference between, “chicken nuggets” and “deceptively luscious chicken nuggets”? The latter sounds more mouth-watering than the other. This is one of the many methods creative menus kick the sales of a restaurant up a notch.