A platform that grabs more than 300 million active users in a year is something brands can’t take frivolously.
Yes, you’ve got that right. We are talking about Instagram.
A social network that has become a primary hub for hundreds of popular brands by evolving the way branding has been done in the past. It’s due to the reason brands like Nike, Oreo, Starbucks, Disney and many others are making the most out of Instagram to spread love and share memorable experiences with their respective audiences. But, how are they really making it happen?
This is what going to be the center of discussion for our today’s topic. Here, we will be sharing some awesome lessons taught by the top brands to use Instagram for branding.
Let’s dive in…
- Thursdays and Fridays Are the Key Days for Posting
According to a research, around top 500 brands post more often from Monday to Friday, but Thursday and Friday are considered to be the most favorite days from engagements perspective.
Now, from the fact you can also test these two days for improved engagement results. However, it merely depends on the type of business you’re running. If the idea suits, then go with the flow.
- Images that Interpret a Brand Story
Posting images to grab attention is a good strategy for multiplied response, but sharing images that tell your brand story will earn you a lot of credibility.
You might see so many brands talking about their products and the quality of services they provide, but showcasing the real side of your brand is what encourages people to trust you. And, this is what distinguishes a customer-centric brand from sales-oriented one.
- Don’t Talk Too Much About Your Product
People don’t have time to see posts that are entirely related to your products every single time. Instead, a blend of entertaining content with useful information works incredibly well. Therefore, if you have been posting so much about your product, it’s time to revamp your strategy, so that you can stay connected with your audience in a friendly way.
- Play the Hashtag Game Wisely
Hashtags are vital to broaden your brand’s horizon and give your posts a drastic boost in terms of likes, engagements and leads eventually.
When creating hashtags, make sure to keep the post, its type and ultimate goal in mind, because this is the strategy which gives all such gigantic brands a way to make their posts viral.