The importance of a company’s logo cannot be overstated. It is the front face of the company that represents its core values and communicates directly with the potential customers. Often companies feel the need to redesign their logo for branding purposes. Any change in target market, competition, and the company’s size can be the trigger behind the change.
Now, there is no algorithm to know when your logo has become obsolete and needs changing but there are some signs that indicate that you might need to give your logo a makeover or make changes in it slightly. Some of such signs are discussed below:
1. Business Expansion
If your business is expanding and your customer base has grown bigger, it is time for you to consider redesigning your logo. Business expansion also includes moving to a bigger space, adding services and products, etc. You can let your customers know about the change by redesigning your logo.
A perfect example of such a change was recently seen in the logo of the famous pizza chain Domino’s Pizza. The brand changed its logo after it started offering sandwiches and pasta, in addition to pizza. By dropping the word pizza in their logo, Domino’s made sure that their broader menu is reflected in their logo.
2. Change in Target Audience
If your target audience changes or a group gets add to it, it might be necessary to redesign your logo. For example, if you want to include youngsters in your target market, you will need to make it more colourful and attractive. Dynamic and airy designs always do well with the younger market base of the company’s target audience.
3. Technology Makes Your Logo Obsolete
There are many brands out there that were here before personal computers became common. Since the advent of revolution in technology, online marketing has changed a lot of marketing landscape, including logo designs.
Furthermore, if your logo is really old, chances are that it won’t be scalable. In that case, redesigning a new logo doesn’t remain a choice. You have to make sure that your logo works on all the major platforms. If it doesn’t, you have a lot of work to do.
4. Your Logo is Complex
Every few months, you have to take a step back and critically look at your logo, along with logos of your major competitors and see who tells their brand story effectively and in an easy manner, you or them? If your answer isn’t you, your logo needs to be remade.