Whether you’re planning to start a business or already running one, you can’t ignore the significance of mobile marketing in this advanced digital age.
According to eMarketer, “almost 2.1% of all digital search ad dollars were spent on mobile devices. That amount increased 22.1% in 2013 and is expected to exceed 59% by 2017”.
Well, it’s a pretty obvious sign for all smart marketers and brand owners to start thinking mobile. It’s due to the reason we are going to reveal some proven tips that will take your mobile marketing efforts to the sky in no time.
So, get ready….
- Make Sure to Have A Responsive Website
Gone are the days when websites were developed for desktop usage only. Since we’re living in a mobile-centric era, therefore it’s extremely essential for your business to have a responsive website. As this way, browsing through smartphones will no more be a pathetic task for users.
If you haven’t been thinking the same, then it’s a perfect chance for you to revamp your marketing strategy by giving mobile an equal priority.
- Mobile-Friendly Emails
Email marketing is still in the race and it’s not wrong to call it one of the most powerful marketing channels to attract leads and close sales. But, it all can happen through mobile-friendly emails because 79% of people use their smartphones to read emails.
Yes, you heard that right!
Make sure when someone opens your email via mobile, he should have enough reasons to read it and take actions accordingly.
- Appropriate Use of CTAs
It’s yet another crucial aspect of email marketing that leads a potential buyer towards accomplishment. Your CTAs (Call-to-Actons) should be used wisely by keeping mobile-factor in mind.
The size, colors and pixels everything should be tested several times to assure remarkable user-experience on mobile because only this way a random buyer will convert into a loyal customer.
- Use Adwords to Target Mobile Users
If spending dollars on paid marketing is not an issue, then we would recommend you to utilize Adwords for targeting mobile users in a better way.
This way you will get amazing exposure to a wide range of audience which will certainly convert into potential customers if utilized properly.
But, here we want to make one thing very clear, Mobile ads appear differently from desktop. Therefore, you’ve got to create a results-driven mobile marketing strategy that can exhibit your business in best possible way on search engine and earn you a great number of potential customers.