Are you a new business just starting out and aspiring to become the next big thing in the market? Do you have extensive marketing goals and want to create a strong brand identity for yourself? While branding your new business in the market and creating a new identity is easy, it pays to beware of the mistakes many small businesses makes while branding them. This is why we have presented you with a list of stupid branding mistakes small businesses make when starting out. Continue Reading →
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Uber New Logo and Branding – Will It Gain Any Traction
Uber is a mobile application that connects drivers (people with vehicles) to riders (people seeking to take a trip) with services in more than 300 cities of 50+ countries, all over the world. If you are reading this, you probably don’t need to be told about Uber’s introduction and work. Buzz on the streets is about the rebranding and new logo of Uber, all over the world. Continue Reading →
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Brand Identity Styleguide: What Style Is Your Business?
Your business has a face, a personality and an image which conveys its philosophy to the world. How you present your business in the market speaks volumes about your brand mantra.
What exactly is a brand Styleguide? A brand Styleguide is the ‘look book’ of your company; a guideline that details the dos and the don’ts for a uniform look in all aspects of your business transactions, be it a website design, logo, letterhead or imagery. Continue Reading →
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Expo 2020 Dubai Logo Design Ideas
With all the hype surrounding the upcoming expo2020 to be held in Dubai, UAE in year 2020 our team come up with some exciting ideas for the logo which we thought would represent the essence of event and its tag line “Connecting Minds, Creating the Future”.
These ideas are some conceptual thoughts that we came up with. Some of them are shared and shown below for our viewers. We reserve all copyright to the artwork shown here.
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Photoshop vs. Illustrator
Adobe is the ingenious company behind a plethora of multimedia products and creative software available in the market today. Adobe’s programs have enhanced the performance of many individuals with its range of products that fit a diverse market with a distinct set of needs.
However, such a variety does come with its own confusions as to which products to use and when. Here we will discuss its two popular software programs, Photoshop and Illustrator, to help you make the right choice. Continue Reading →
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3 Tips to a Responsive Logo Design
When talking about responsive web design and the practices related to it, Logo is one part of the design that often gets overlooked. In most of the responsive galleries, logo gets shrunk in the space that is available, instead of finding a solution that finds properly reducing its size and finding relevant space for it. Continue Reading →
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4 Signs You need to Redesign Company Logo
The importance of a company’s logo cannot be overstated. It is the front face of the company that represents its core values and communicates directly with the potential customers. Often companies feel the need to redesign their logo for branding purposes. Any change in target market, competition, and the company’s size can be the trigger behind the change. Continue Reading →
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4 Web Design Mistakes Small Businesses Make
If you are a small business owner, you must understand the importance of your website as an important piece of your business’s online presence, branding efforts, and marketing strategies. This is why it is imperative for you to get your web design just right or you would risk losing considerable revenue. Continue Reading →
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Logo and Brand Perception
Businesses use logos in order to solidify their brand image in customers’ mind and to increase brand recognition. A logo can be a pointer of quality and merchandise of the company or brand it represents.
Many studies have been done over the last few years in order to explore into the costumer perception of logos to find out which qualities make a logo more attractive and memorable in a costumer’s mind. Continue Reading →
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5 Tips on Designing Perfect Graphics for Tees
The trend of T-shirt design isn’t new, but it surely isn’t going to die anytime soon. In fact, T-shirt design has become an industry in itself, serving people around the globe with stunning custom Tees.
Many designers have found their calling in T-shirt designing and have made their names in the market such as the skilled designer at SOYU, Mike Ng. Regardless of the popularity of this emerging trend, designing impress t-shirts that can draw customers can be a bit daunting. Continue Reading →