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5 Best Tools for Illustrations

By • On • In Design Articles

The illustration is the latest trend in graphics and web designing. We have seen many modern day websites that have incorporated Illustrations in one way or another. Some website show how their product works using animated illustrations, while others simply use them for decoration. So why use Illustrations?

Illustrations are simple and lightweight. Instead of using stock photos that don’t exactly reflect your product or service, you can create illustrations that perfectly represents your offer.

To create illustrations that are perfect for your website, you need the right tool. Here are some tools that are popular with illustrator these days. Continue Reading →

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History Behind Famous Logos

By • On • In Design Articles

A logo design is more than just a piece of graphics work. It is an identity of a brand, hence corporate identity or brand identity. A logo is a brand equity that is built over time. It takes years for a $100 logo to become an equity worth of million dollars.

Over time, some brand logos changed slightly while others remained the same. Some of these logo designs that have been around for so many years or decades have a really interesting background. In this article, we have included some of the famous logos and the history behind them. Continue Reading →

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Tips to Design Website that Converts

By • On • In Website Design Dubai

The primary purpose of a business website is either to inform the prospects or turn visitors into leads and eventually customers. Therefore, it is important to design a website with this goal in mind. A website that fails to catch leads has no use for a business. This is why we must include elements on the website that can make it easy for visitors to turn into leads.

In this blog post, we take a look at those elements and how you can incorporate them into your next web design so you can create a website that converts. Continue Reading →

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4 Best Tools for Wireframing

By • On • In Design Articles

To turn your ideas into reality you need some sort of plan. This basic principle also applies in web designing. All great designs started with simple sketches and wireframes, whether it was Nike logo or Facebook UI.

Wireframing is an important part of a designer’s workflow. Before you even think about what color to use and what tool to use in Photoshop, you start sketching rough ideas of your design. To create a design that aligns with your client’s requirements, you need a direction, which you get by creating wireframes. Wireframes are just like blueprints. The purpose is to create a basic structure of a design. Continue Reading →

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How to a Market a Design

By • On • In Design Articles

For a graphic designer, turning ideas into creative works is a like breathing…it just comes naturally. However, when it comes to marketing their personal project just to earn some recognition and maybe few bucks, they are helpless and often hopeless. Since they are not marketers, but designers, marketing their own design is obviously going to difficult for them unless they hire a professional, but no one is going to do that for their personal projects.

Here, we have laid out some helpful tips for designers to market their own designs without getting help from any professional. Continue Reading →

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Brochure Design Tips for Effective Marketing

By • On • In Design Articles

The ultimate aim of every business is to sell their product or service to another business or directly to customers given that competition exists. With the passage of time, consumer preferences and tastes change and manufacturers have to identify those changes instantly to meet consumer demands at all times. As they bring slight changes to their products or services, they need to convey those changes to the targeted audience to not only maintain but improve current sales. So how do they convey it?

Keeping the digital media aside, one of the most popular and effective forms of marketing and product awareness is a brochure. Continue Reading →

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4 Essential Questions To Define Your Brand

By • On • In Startup Business Articles

“Brand is the promise, the big idea, and the expectations that reside in each customer’s mind about the product, service or company. Branding is about making an emotional connection.”  -Alina Wheeler

We are familiar with many different brands’ logos. For example, if you see Nike’s check sign or Apple’s eaten apple, you can recognize these products anywhere. But is the logo enough for its popularity? Does the techniques or designing used in creating that logo, enough to make it a favorite brand? Well! I do not agree with it. A brand is incomplete without its customer’s satisfaction. Continue Reading →

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Does Your Business Need a Logo or Brand Identity?

By • On • In Design Articles

What is a logo?

One thing that you need to clear is that your logo is not your brand. It is a design that conveys your company’s type. It is one of the most critical tools to advertise your company and gives your company the identity that instantly attracts the potential customers.

What is Brand Identity?

Brand identity is the worldly perspective of your company. It delivers the business’ aims, promises, values, and message and helps to differentiate you from your competitors. It is a reflection of everything you are.

Logo vs. Brand Identity:

A logo is only a symbol that represents your company whereas a brand identity is much more than that. Brand identity will set forward a set of outlined visuals and guidelines regarding the company’s personality.

Which one does your business need? Continue Reading →

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When Is It the Right Time to Rebrand?

By • On • In Startup Business Articles

Have you ever got a feeling looking at yourself in the mirror that the same old wardrobe style you’ve been carrying for so long has to go away? It’s the same with branding. Every company that’s running a competitive race has to stay in the market and make sure that they keep restyling themselves to attract enough audience. That is where an experienced branding agency steps in. Rebranding can increase the marketing value of your company and enable you to target and reach new audiences.

Rebranding services can range from subtle transformations to some serious makeovers. It could be a change of the color of your firm’s logo or the entire logo itself! However, the extent of the change mainly depends on the company’s evolution.

All the efforts at renewing your company’s brand hit the jackpot when you know precisely the right time to opt for a rebrand.

So, when is the right time to rebrand? Continue Reading →

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Importance of Typography in Designing

By • On • In Design Articles

Designing has been a crucial part of branding for a very long time now but the trends are changing constantly. Creative agencies are trying their best to remain up-to-date with the changing trends to fulfill the designing needs of brands. One extremely important feature in designing today is typography because it apparently gives meaning to a logo or any other design.

While it is true that the content quality matters but when it comes to design, typography plays a greater role than the content itself. Imagine you prepare a presentation with exceptionally well-researched data but the slides are dry and unattractive. It ruins the experience for viewers!

Before we move on to the role of typography in design, let us distinguish between two main features of typography Continue Reading →