You must have seen some logo designers offering their services in as low as $10 and wondered that how are their logos different than a designer or agency that charges, say, $200 to $300 for work. You are not alone. Many businesses fall into the trap of cheap logo design services and get their work done by amateurs. The result is often a generic logo with no real meaning, thus failing to do its job.
Following are the reasons why you should avoid cheap logo designs at any cost:
1. Time Invested in a Logo
A logo is the first thing that represents you in front of your market. It sets your brand image, helps you shape your brand identity, and is a key part of your marketing campaign. Do you really think that a logo that does all of these things can be made within an hour or so? If a designer designs a logo for cheap rates, they will have to design many logos in a day to make a living out of it. They will not follow a design process that ensures that your logo does what you need it to do, which brings us to the next argument of our article.
2. No Systematic Route to Design
In order to create a good logo that complements your marketing campaign and brand identity, it is important to follow a design process. The designer has to know the history and direction of your company, your target marker, and market trends before he or she can start designing a logo for you. A designer designing dozens of logo in a day will not do that. Such designers don’t follow any design process.
3. Lack of Scalability
When you get your logo made, it isn’t usually for one purpose. You have to use it in various settings. From a roadside billboard to your business stationery, your logo represents you everywhere. When you get a logo made from an inexpensive designer, you usually get it in formats like jpg, .gif, etc. Such formats don’t do well on big billboards and small stationery. In order to produce scalable logos, designers need access to costly software and spend in more effort and work which surely isn’t worth a few dollars.
4. Generic Designs
Cheap logos are usually constructed upon generic templates. If you get your logo made for a small amount, you might end up with designs similar to other companies which will affect your business badly because you will lose your originality and uniqueness.
This is why it is important for you to invest in a logo design with a generous budget. The investment, of course, will be worth it. After all, the logo is going to represent you just about everywhere in the market, right?