A consumer buys product that grabs his attention right away. Particularly, when he visits a super market, he picks only those products that are different in terms of their packaging designs.
This is the impact a customer-centric product packaging creates. It not only compels a potential buyer, but also increases the total sales quite drastically. But unfortunately, if we take a closer look at majority of products available in the super markets, we find out too much of pathetic product packaging examples all over the place.
Brands try to exemplify excessive yet irrelevant details on their products which are of no use to customers. Whereas, other brands stay quiet and leave them with some serious confusion.
To be honest, when a customer goes out with the intention of buying something, he looks out for options that fascinate him. And, if you want your product to be the center of attraction, you should learn the rules of packaging design which are highlighted below.
By incorporating such rules, we truly believe that your product will have all the right reasons to standout.
- Be Honest About What You Sell
You know the type and quality of your product. Now, it is crucial to show exactly what your product is all about, instead of giving it the most perfect look and feel through packaging. But, believe it or not, this is what several brands are doing.
For instance, let’s say you own a chocolate biscuit brand, but the packaging you have used distracts customers by exemplifying more chocolate than biscuits. See, this sort of approach is not going to work at all. Therefore, be honest about the product and craft your packaging design strategy around it.
- Know Everything About Your Customers
Of course, without knowing customers completely, you certainly won’t be able to come up with a customer-centric design for your product. For this, do your research to get details about your customers’ preferences. We also suggest you to keep a check on your competitors’ design strategy as this will help you evaluate your weak zones and implement a better design approach.
- Are You Visualizing Benefits
Instead of talking about irrelevant stuff, make sure to visualize the benefits your product offers. Psychologically, this will turn out to be an incredible decision to make a solid connection with your prospects and convert them into customers.
However, the placement of call-to-actions will also play a significant role here for encouraging people to take actions.
- See it Through a Shopper’s Eye
Last but not the least, this rule should always be kept in mind. Because, a shopper dedicates just four seconds to pick or leave any product placed on the shelf. Well, it is a clear indication that how critically you have to observe and test your packaging design before making it live.