Attracting customers and driving sales can be a challenging task when operating a physical retail business. In order to do that, it is vital that you stand out and get noticed by your potentials, so you have a better chance of changing them into customers. Creating a creative and effective signage is the first step in getting noticed.
Quality signage goes a long way in effectively driving foot traffic. It is a way of communication between you and your customers. It is vital that you create a quality signage or you will risk giving a bad first impression.
Following are some tips that will help you in creating effective and beautiful signage for your retail store.
Easy to Read Fonts
One of the most important things in your signage is that your font is easy to read. No matter how creative and effective your signage is, if the customers have trouble reading it, chances are that they will bother not to read it and move along.
Test Your Signage
In order to make sure that you got the right fonts, color and texture that is easy to read, test your signage. You can ask a friend, one who has no idea about your signage, to casually drive by your store and tell you what your signage say. If they have trouble reading it, it’s time to start editing.
Don’t Be Boring
There is no nicer way of saying this. Boring signage might look good on paper but it will not attract people. Don’t be afraid of thinking outside the box or getting creative. If you’re different, it means that you’ll get noticed.
Give It a Personal Touch
Customers are often attracted by the signage that speaks to them personally, instead of presenting just a generic offer. Make sure that your sign speaks to them on a personal level. Grab your customer’s attention by addressing them as you in your signage. This gives your signage a personal touch.
Include Your Branding in Signage
One of the most important thing to remember while creating a signage is that your signage is still an extension of your branding. It has to portray the brand image you have created for yourself and should be in line with that.
Less Is More
Don’t overcrowd your signage with paragraphs or long sentences. Make sure that they can be read in a short time, driving by, so they stay in mind of potentials for future reference. Try to be as concise as possible.
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