Telling a story has become an integral part of branding. Whether you own a startup or already have an established business, your brand’s story will define your goals and distinguish you from others. But sometimes, blending a story with design and making it Steller becomes an intimidating job. Therefore, we though to make this process a little easier for you.
Storytelling with design!
With the below mentioned proven techniques, you can easily amalgamate your story with design to drive immense brand value.
Let’s do this…
- Big Impactful Images
Well, if you believe that a picture is worth a thousand words, then it is the right time to implement this rule practically. However, you have got to make a wise selection. With this, I certainly mean that using big impactful images will help you add emotions to your story.
It is nothing out of the box. In fact, consider it as a key component that connects your story to the intended audience and provides them a reason to believe in it.
- Color Selection Should Compliment Your Story
Colors have and will always remain a gigantic medium of complimenting a story and accentuating its true feel. Now, it is up to you to decided which color combination works best to add authenticity to your story.
Every color has its own importance and usability. So, make your selection in accordance with the theme of your story.
- Make Every Single Interaction Meaningful
Digitally, if your brand is not interacting in a smart way or I should say more realistically, it cannot stand out.
You need to make every interaction meaningful and worthy enough so that your prospect gets compelled towards it automatically. And, this has to be done at every stage of your buyer’s journey. Because, if he is not comfortable when connecting with your brand, he is not going to give it a chance in anyway.
- Bring Design Effects to the Party
Thankfully, in this hi-tech world where web design is no more about putting a static content with design, you can play with design effects in just the way your audience demands.
Trends like parallax scrolling and videos are incredible resources that can be utilized amazingly to make the entire process of storytelling more human and intellectual.