Branding is an important concept for many years because a brand gives your products a separate identity. It differentiates your products and services from that of competitors and this affects the market share you have. The ultimate aim of brands is to win customer loyalty after going through a rigorous process of brand awareness, brand positioning and actually selling the products.
Why Rebrand? Continue Reading →
Branding is not just about marketing, advertising or designing a logo. Branding is more about how your brand communicates with the audience or how your audience interacts with your brand. Each point of interaction with the brand is how you create a unique perception of your customers about your brand. Therefore, branding is an ongoing process that starts at the start of your company and continues until your product is dead. This is why it is important to work on improving the experience of your customers whenever and wherever they interact with your brand, whether they are in your store or visiting your website or using your mobile app. Continue Reading →
Non-profit organizations, as the name suggest, exist to operate for the goodwill and service of community or nature without any aim of earning a profit. Nonprofit organizations simply exist to make an impact in a community that will bring positive change. For this nonprofit needs a branding strategy that can help them create such an expectation. Continue Reading →
Branding is not just about the brand’s name or its logo. It is a process of creating a unique persona for a product in the mind of consumers. This mostly done through marketing efforts. The aim of branding is to differentiate a product from others in the industry, so it is easily recognizable and memorable for the consumers. Continue Reading →
No matter how good your brand is or how many loyal or delighted customers you have, you cannot keep all your customers happy every time. Sometimes it happens that a customer has a bad experience with your product or service, for example, due to a mistake of your employee. Such customers often share their bad experience on social media, blog or some news article. The result is that your brand ends up with a negative reputation on the Internet. Continue Reading →
“Brand is the promise, the big idea, and the expectations that reside in each customer’s mind about the product, service or company. Branding is about making an emotional connection.” -Alina Wheeler
We are familiar with many different brands’ logos. For example, if you see Nike’s check sign or Apple’s eaten apple, you can recognize these products anywhere. But is the logo enough for its popularity? Does the techniques or designing used in creating that logo, enough to make it a favorite brand? Well! I do not agree with it. A brand is incomplete without its customer’s satisfaction. Continue Reading →
Have you ever got a feeling looking at yourself in the mirror that the same old wardrobe style you’ve been carrying for so long has to go away? It’s the same with branding. Every company that’s running a competitive race has to stay in the market and make sure that they keep restyling themselves to attract enough audience. That is where an experienced branding agency steps in. Rebranding can increase the marketing value of your company and enable you to target and reach new audiences.
Rebranding services can range from subtle transformations to some serious makeovers. It could be a change of the color of your firm’s logo or the entire logo itself! However, the extent of the change mainly depends on the company’s evolution.
All the efforts at renewing your company’s brand hit the jackpot when you know precisely the right time to opt for a rebrand.
So, when is the right time to rebrand? Continue Reading →
All the big brand names you hear all around the world today were once unknown as they were recently established. The masterminds behind these brands worked day and night to differentiate their brand from others and gain market share and loyalty over time. This should be enough to motivate you as the owner of a startup aiming to grow your brand’s name.
Given the competition in the corporate world, it is not easy to make your brand recognized and you have to keep several things in mind before designing a strategy. So, following are four most important branding tips you must consider in your branding plan: Continue Reading →
We all love our mothers unconditionally, right? We don’t need any particular day to express our true feelings and emotions. However, surprising your mom with some unexpected gifts will surely make her happy. And, Mother’s Day is the right moment for it.
Well, the day is just around the corner and if you own a business and know the importance of adding a subtle touch of emotions to your brand, then you definitely have a big opportunity.
With the help of this blog, you are going to learn best practices on how to make the most of Mother’s Day celebration to connect with customers.
So, without further delay, let’s dive in… Continue Reading →
When it comes to branding, it is extremely vital to keep an eye on every single aspect that can be useful for representing a professional side of your company. And trust me, a letterhead is one of those valuable assets.
A well-crafted business letterhead enhances your company’s identity by reflecting a sophisticated face of it. But unfortunately, many entrepreneurs and enthusiastic business individuals give less significance to this extremely crucial component. And hence, stay away from experiencing the taste of what we call “impactful branding”.
It is just because of the reason I thought to shed proper light to this neglected part by revealing some astonishing tips to designing a letterhead for impactful branding.
But, before digging in deeper, I want to clarify one thing. All the below mentioned tips are absolutely proven and approved by the design panel of QousQazah. So, feel free to incorporate them in accordance with your business theme. Continue Reading →