Marketing is an important function of any business. These are marketing activities that bring in new customers and help retain existing ones. Since marketing is critical for the growth of any business, it makes sense why businesses are prepared to invest in it so heavily even if it means going in a loss for a short time.
There are a lot of ways to market a product. From traditional methods, like TV commercials to digital methods, like social media marketing, most of the channels of marketing require businesses to pay some heavy cost. However, there are also certain marketing methods that are not really expensive, but they are still effective.
One of the traditional way of marketing, that been around for centuries, is brochures. Continue Reading →