There’s an adage that you may have heard a lot of times, “don’t judge a book by its cover”. Indeed, you never know what interesting bits of content a book may possess until you read it through.

However, our mind doesn’t always work that way. After all, we’re human and we’ve the tendency to judge things or our fellow beings by their appearance. Likewise, in the sacred realm of business, looks matters, and that isn’t limited to shoes, three-piece suit or body gestures, but extends to business cards as well. Continue Reading →