Like the selection of your logo or the color scheme on your website, typography also plays an integral role in making the right impact on the readers. A bad typography would fend off the readers from going any further, while a great typography can hook them right from the header of your web page or brochure for that matter.

Typography isn’t something that you can simply use on any material without giving any thoughts to its key mechanics. To tell you the truth, there’s a lot behind the working of a good typography than meets the eye. Continue Reading →