You get a new project on your desk. You start with the framework of the design. Next, you get the logo designed as well as the website layout. You then move on to some specific components of the design like color scheme, navigation bar, a beautiful header or slider, etc. Once done, you move to the “Live” phase. That’s all you do in designing a typical website, right?

It is apparently quite common in the design industry that some designers tend to overlook the impact of User Experience (UX) on their website. The website they design although appears appealing, yet they see a huge decline or lack of visitors on it. This all happens when the UX of the website is bad, and one of the many things that lead to a bad UX is inappropriate typography. Continue Reading →