An app’s ability to make its presence felt heavily relies on the approach you, as a designer, take. Because a user has enormous options to find the ultimate solution he is looking for. And, if he doesn’t find it through your app, he won’t bother to move on and look for what your competitor has to offer.

Reality is usually bitter, but it can turn out to be amazing if you are smart both technically and strategically. Similar is the case for a frictionless mobile user experience.

It is important for you to humanize your approach and ensure that once your prospect uses the app, he gets his answer right away.

Let’s find out how it actually happens… Continue Reading →