When it comes designing, one of the basics is consistency. If you are creating a digital product, like a PaaS or an OS, there is a need to ensure consistency in design throughout the system. For example, the color of CTA, typography styles, shapes and other visual elements must be in a perfect harmony throughout the system.

To ensure this consistency, the companies come up with their own design language or design guideline. A design language guides a designer in creating a design that is consistent in look and feel by using same colors, shapes, textures, patterns, etc. Continue Reading →