As we all know, brand identity is what that allows the consumers to associate a brand with a professional entity. It also gives the exposure to the brand it deserves. Not only does it make a good impression on the consumer’s, but also remind them of the quality of the brand, its taste or feeling, whenever they see it on  a billboard, wrapper, etc.

However, the potential of a logo isn’t limited to the aforementioned feats alone. Its impact can be magnified by adding different elements to it, say a touch of luxury. But why luxury, you may wonder? Continue Reading →