A logo design is not a brand and a brand is not a logo either. Rather, a logo is an identity of your brand, which is made up of a symbol, typography, and colors. Just like your identity never changes, brand identity remains consistent as well. There may be few changes to a logo design, but the essence of the original logo design always remains in the redesigned version.

A logo design doesn’t get revamped frequently. It only gets revamped when there is a major change in the brand or the design trends. One such trend that caused many brands to redesign their logos is a responsive design. Continue Reading →