Websites play a major role in the digital world. Companies use websites for different purposes including, but not limited to, online selling, earning revenue via ads, delivering information about business and the list goes on. Whatever the purpose is, customers would love to get the level of importance that other similar websites do not offer.

One major way of winning more customers and retaining the old ones is by personalizing websites for them. Personalization helps improve customer engagement and makes a website interactive. It basically recognizes the customer via their preferences and demographics and then personalizes the webpage accordingly.

A great example is YouTube in which the type of videos most frequently watched will show up as you visit the website and it would be different for every visitor. Is that not amazing? Continue Reading →