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An Interesting Correlation between the Two Distinct Components (Typography & User Experience) of an Ideal Design

By • On • In Uncategorized

You get a new project on your desk. You start with the framework of the design. Next, you get the logo designed as well as the website layout. You then move on to some specific components of the design like color scheme, navigation bar, a beautiful header or slider, etc. Once done, you move to the “Live” phase. That’s all you do in designing a typical website, right?

It is apparently quite common in the design industry that some designers tend to overlook the impact of User Experience (UX) on their website. The website they design although appears appealing, yet they see a huge decline or lack of visitors on it. This all happens when the UX of the website is bad, and one of the many things that lead to a bad UX is inappropriate typography. Continue Reading →

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7 Do’s and Don’ts of Typography You Must Know

By • On • In Startup Business Articles

Like the selection of your logo or the color scheme on your website, typography also plays an integral role in making the right impact on the readers. A bad typography would fend off the readers from going any further, while a great typography can hook them right from the header of your web page or brochure for that matter.

Typography isn’t something that you can simply use on any material without giving any thoughts to its key mechanics. To tell you the truth, there’s a lot behind the working of a good typography than meets the eye. Continue Reading →