Internet is occupied with millions of websites, but not every site strikes its respective audience at a glance. There are several reasons that can cause such issues, but a website header can be the biggest one because when a visitor lands at any website, the very first thing he sees is the header. And, he just takes a couple of seconds to make his decision.
Obviously, when a prospect gets to see the things he desires, he plans to stay a little while on that website to dig deeper. But, what convinces him to spend more time on a website?
Well, apart from all other crucial elements of a web design, a header is the one that grabs his attention. But, how?
How a header can be that much effective? To answer this, some tested and proven tips for designing a website header are highlighted below.
Let’s check them out…
- Simplicity – It Definitely Works
As discussed above, a header is the first thing a visitor sees on your website. Therefore, you should take it extremely seriously and not make any silly mistake by doing something extraordinary.
Instead, keep it simple and easily understandable, as this way you will be able to divert the focus of your audience exactly where you want.
- Adding Opt-In Is Not Necessary
Your first priority should be to build trust so that you have more opportunities to convert those visitors into leads and then customers. And to make it happen, if the opt-in is becoming a prominent distraction for your audience, don’t consider it as a necessary option.
Remember, doing the basics right can earn you massive credibility, and using opt-in right at the top of your website can turn out to be a desperate move.
- Grab Attention
Whatever strategy you build, you should aim to grab attention of your prospects in a positive manner, and since header is more like an introduction to your website, you should do something exciting that also enhances curiosity of your visitors and encourages them to know more about your brand.
- Define Personality
The personality of your brand is the only thing that will distinguish it from others. So, this particular aspect should be reflected with a fine style through the header of your website. Here, you have to think of your goals, your vision and what your audience demands from the type of brand you own.
Keeping all these factors in mind, come up with a definite plan to signify a glimpse of your brand’s personality through the header.