Just a few years ago, it was pretty easy for content marketers to accomplish goals through text-only content. But today, it’s merely not possible without incorporating captivating images.
Yes, if you’re a content marketer to be, then you heard it absolutely right.
Over the past couple of years, internet has brought a drastic revolution to buyer’s behavior and the way they absorb things. In this highly advanced, customer-centric digital age, top quality relevant images are winning the race for brands.
Still not convinced?
According to Quick Sprout, 63% of social media is made up of images, nearly 66% of updates on social media are visual content and 50% of all internet users have re-posted a photo or video they have found online.
It clearly means that without images, it would certainly be difficult for your brand to get recognized. Therefore, we have narrowed down a couple of visual trends that will help you enhance your content creation process quite efficiently.
- Be an Inspiration to Your Customers by Guiding on How to Use Your Product
To establish a brand, images can turn out to be a phenomenal resource. However, you’ve got to use them appropriately in order to win your customers trust. And for this, instead of talking about your brand, be an inspiration by making your customers the center of discussion.
Believe it or not, but this visual trend will always work in a great way because you will have a lot of opportunities to guide your prospects by resolving their issues through mesmerizing and communicative content.
Remember, introducing a brand by hitting on your prospect needs will deliver incredible results. So, make sure to inspire your audience by becoming a guide.
- Personalize Your Brand
It’s important for your brand to act like a human, and not like a robot. As this way, you can make the most out of your visual content. But, it is only possible if you are making a solid combination of images and text.
Your content should reflect your brand as a human who is always ready to serve its people. This way, the customers will have many reasons to distinguish your brand from others and this human-friendly behavior will help you generate a great number of leads as well.
- Entertain Your Prospective Customers Through Informative Videos
Potential customers are always in a hurry. They don’t like to spend time on reading a lengthy piece of content to accomplish their goals.
In such as situation, videos can turn things your way. However, apart from promoting your brand, it’s essential for you to entertain your customers as well through informative videos.
You can be a guide, a friend, a motivator or a problem solver by utilizing videos as a significant platform.
Concluding Thoughts:
A blend of reader-centric content with actionable images can promise splendid outcomes. Therefore, we would suggest to you implement the aforementioned visual trends to your content creation strategy for maximum exposure.