For many marketers, web banner ads have become an old school method of driving traffic to any website. However, many still believe that this particular approach has got real potential for not only increasing a website’s traffic, but also for driving value which eventually helps a brand to grow.
So, how you are going to design web banner ads that drive value?
Well, this is what will be the center of our discussion here, as we have shed light to a couple of integral points that will surely assist you in designing value added web banner ads.
Let’s dive in…
- Make Sure to Stick with Standard Sizes
When it comes to web banner ads, size always plays a significant part as they are used on multiple platforms. Somehow, if the banner is not created in accordance with the available space, it will absolutely give a pathetic feel no matter how much time you have spent for its designing.
Therefore, wherever you are planning to place your ad, make sure that it has been designed by keeping in view the overall dimension of the space.
- Create Hierarchy of Elements
Designing an eye-catching banner ad is good, but all your efforts will go in vein if it is not designed to facilitate the prospect. To avoid such circumstances, you should come up with a foolproof hierarchy. Yes, we are talking about the one that is technically flawless and contain every element to grab attention.
Elements like a concise yet actionable message, a defining logo and genuine reason to click the ad will assure you with the positive end results.
- Maintain Simplicity
The most crucial component of a banner ad that makes it worthwhile is its simplicity. It doesn’t matter whether you are designing banners for a fashion brand or any specific industry, keep it simple both design and content wise.
There is a serious reason behind this logic. Viewers don’t spend much time while looking at banners. But, they definitely stick to an ad that looks decent and captivates them through simplistic yet alluring visuals.
- Add CTA for Conversion
Let’s live in reality. Not every banner ad gets clicked by viewers, but this is what the ultimate purpose of creating it, right? It is due to the reason you should never forget to add call-to-actions. Now, this can be done for multiple purposes depending upon the need.
If you want to compel people to sign-up for your newsletter, you should say it through a CTA. Likewise, if you are offering discount, imply CTAs to drive conversions.