Communication plays a key role in not just our lives, but also in our business. It is said that verbal communication makes only 10% of the entire conversation, while the rest is your gesture or expressions.
However, what many fail to notice, at times, is that that 10% of verbal communication plays an integral part in either taking your business down to the very bottom of a sinkhole or helping it emerge out of one, as victorious.
Just like you, as a freelancer, outsource agency or consultant, spend your entire day finding new clients or business opportunities, clients work twice as hard to find the right talent who could get the work done in a timely fashion, and not to mention, with quality. So, give clients the needed understanding they deserve, and steer clear of the following verbal faux pas that clients don’t want you to make.
- We Cater to All Your Business Needs
Though you may assume it to be appealing to the clients, the truth is it isn’t and will never be. So, don’t use this cliché or more like travesty on every client you come across. Clients come to you with a specific need, which is why they need someone skilled in that particular area, not any “jack-of-all-trades”.
- The Total Cost of Your Project Would Be Between $400 and $600
Being accurate or precise is one of the outstanding traits that give you an edge over others. Quoting the prices or even deadlines to a client in a not-so-accurate fashion can shun the client for good. Therefore whether it is the price you quote or the deadline you give, make sure it is a clear-cut amount.
- Your Business Doesn’t Need That. It Needs This (Offer)
Your client has come to you seeking your services, not the other way around. Don’t insult or infuriate him by saying that what he thinks is lame and what you say is right for him. Even if you believe that client should be doing this and not that, put it in a way that seems to him that you genuinely want what’s best for the client.
- We Will Put Our Best Designers/Team at Your Service
Rarely, I’ve seen companies not using this overused tactic when trying to earn the trust of the client. Believe it or not, it sounds like you have a handful of best people in your company and the rest is average. Instead you should either say that you’ve only the best talent in your company, or don’t utter a word at all.
So, it all comes down to what your clients want you to say, and they seriously want you to shut your mouth and listen to them carefully.