Some people believe branding starts with the marketing of your product, say, spending a couple of dollars to put up ads on mass or digital media. If you believe this rubbish as well, you couldn’t be more wrong.
What comes to your mind when you see a “Swoosh”? Nike…! And, what would you instantly imagine if you a see a chirping blue bird symbol? Twitter…! Well, that’s Branding for you.
To put it in another words, branding starts with a symbolic presentation of your company that we call Logo or Brand Identity. A logo is the manifestation of a company’s culture, ethics, mission and goal. It is the essence of the company that inspires trust and recognition within your target audience for your company.
Enough said, let’s take a look at the reasons why a logo makes a significant part of branding.
The Importance of Logo in Branding
Although there is a whole wide list of reasons available, but perhaps the most important ones are the following.
It Defines the Company’s Essence
Since a logo is created by using different components, the right selection of the components allows the company to exhibits its mission and vision. For instance, the hidden forward arrow inside the FedEx logo shows the forward thinking, innovative outlook and promptness of the company. Secondly, the choice of the color combination adds a gripping feeling to it.
It Exhibits Company’s Culture
The culture of a company is greatly affected by the region it is located at. Guess what? The logo helps you deliver customs of your company in its perfect sense. Take for instance a logo for a Dubai or Saudi Arabia based company. The logo would use the color combination that is predominant in the traditions of Middle-East. The artistic calligraphy blended with those colors presents the entirely of the culture in the logo, and in an aesthetically-appealing way in that.
It Leaves a Memorable Impression
A finely-crafted logo tends to etch its long-lasting impression in the consumers’ mind. What would that do? You may wonder. Well, it does the same effect that the one you just had in the initial section of this post. In other words, the name of the company or brand immediately conjures up in your mind when you see it on a street wall, buss vinyl, online banners, etc.
Remember that a company logo isn’t just all perks, but also a necessary part of your branding strategy that helps you reinforce your brand and put it on steroids.